Invisible aligners need transparent design.
Through a new structure, the redesigned website of DR SMILE allows users to meet the medical products properly, while boosting trust in return.
Our Challenges
Standing out from the crowd
Being a successful player in the dental market means doing things a little differently than the many competitors.
Making it clear
We needed to visualise a website that provides detailed information in a clean, simple, and clear way.
Marketing meets UX
With DR SMILE's focus on marketing, we wanted to shed light on the user friendliness of the product.
Finding the balance
The more people, the more opinions. We have made it our job to take everyone's opinions into account while keeping core values in mind.
Product Strategy
Data recycling: new from old
UXi Package
First, we dug through the different research data provided by the client in order to define a new UXi. The UXi was needed to connect the emotional social media presence and transparent brand values with DR SMILE's new medical website.
Product Design
Make it bold and simple
UX Design
In order to structure the big amount of content on DR SMILE's website, we reduced the main menu points and thematically clustered them in a more user-centric way, answering the users' most fundamental product questions. We also added a handy price calculator, showing how different lengths of contract impact the installment payments. With the new accessible structure, users can find and digest the information more effectively.
UI Design
Based on the UXi, we created DR SMILE's Design Vision. Keeping in mind that their website is a medical product, we used round and soft shapes to link it to their empowering brand value, and simple illustrations to explain complex processes, both highlighting trustworthy and transparent principles. Gradients helped us structure the website better and make the different sections fit together. Moreover, big headlines provide users with a quick overview.
Motion Design
To visualise transitions and behaviour of the website, we used Protopie to create small animations. These animations not only helped the client see how we imagined the new website, they brought the new design to life.
Here are some numbers:
Meet the Product
With fresh design features and a user-friendly information architecture, we turned DR SMILE's new website into a trustworthy medical product.
See for yourself and visit the website here.
Leah Bell
Head of Marketing Strategy | DR SMILE
