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Digital Marketing Manager

As our Digital Marketing Manager, you’ll take the lead in marketing analysis, automation, outbound campaigns, and customer relationship management. This is your chance to shape our strategy, build meaningful connections, and deliver impactful, data-driven results - Join our COBE team!

What you'll do

  • Develop, implement, and manage marketing automation tools, like HubSpot, to streamline campaigns and workflows
  • Analyze marketing performance metrics and translate insights into actionable strategies to optimize campaigns
  • Create and maintain lead databases
  • Build dashboards and reporting mechanisms to track ROI, customer engagement, and campaign effectiveness
  • Stay up-to-date on the latest trends and tools in marketing automation and analytics
  • Design and execute outbound marketing campaigns (e.g. e-mail & LinkedIn)
  • Help create and execute lead generation and lead nurturing strategies
  • Test and refine campaign elements to improve conversion
  • Identify and reach out to potential podcast and event guests in line with our strategy and target audience 
  • Evaluate and recommend conferences and trade fairs to attend for lead generation purposes
  • Manage communication with external marketing partners and agencies we work with
  • Oversee the management of CRM platforms to ensure accurate tracking of customer data and interactions
  • Work closely with cross-functional teams, including sales and inbound, to develop and execute integrated campaigns

What you bring

  • Bachelor's degree in Marketing, Business, or a related field
  • 3+ years of experience in marketing - nice to have: automation, outbound marketing, and CRM
  • Proficiency in marketing tools such as HubSpot, LinkedIn Sales Navigator, Google Analytics, or similar platforms
  • Strong analytical skills with the ability to interpret data and make data-driven decisions
  • Excellent communication and organizational skills
  • Fluent knowledge of German and English, both spoken and written

Nice to have

  • Experience with A/B testing and campaign optimization
  • Event management experience

What we offer

🌍 Hybrid Work: Whether it’s the office, your home, or your favorite café – you decide where you’re most productive

⏰ Your Day, Your Rules: As long as you hit your hours and deliver on deadlines, your day is yours to design

🙌 No Hierarchies, Just Ideas: The best ideas win here - doesn’t matter who they come from

🌟 Exciting Projects: Our clients and their products are diverse, well-known, and anything but boring

✨ A Unique Office Atmosphere: As one of our customers put it, our office is “more a loft for having fun than an office"

❤️ Great People: Spend your day surrounded by lovely, kind, and inspiring colleagues who make work truly enjoyable and who are ready to tackle any challenge with you

Next steps

There’s a lot more to know about COBE - let’s get to know each other in a first little coffee date! ☕️

Your Holacracy Circle

Our Mindset

The path to success

01

We are team players

We have each others’ back and offer each other help proactively. By giving our best to let our teamwork run smoothly, we do not only offer clients the best quality, but we also let our teammates have the best working experience.

02

We are self-managers

In order to achieve success, each individual has to work as a proactive problem solver. Let’s take full responsibility for accepting, estimating, solving, and communicating our tasks to the team.

03

We make an impact

We carry an entrepreneurial mindset to detect potential for improvement, make suggestions for improvement, and ultimately turn our suggestions into action. We put ideas into practice by being persistent and by overcoming barriers along the way.

04

We are authentic and optimistic

When things go wrong, we stay positive by turning the situation into a lesson for further improvement. Instead of complaining, we make suggestions, instead of hiding flaws behind a shiny facade, we admit mistakes, for the better.

05

We have a constant beta mindset

We embrace challenges, adapt creatively to new situations, and step out of our comfort zones for personal and professional growth. Let's prioritize self-reflection and constructive feedback to enhance our potential.

06

We communicate clearly

Let’s communicate our ideas, reasoning, opinions, and decisions in a precise and transparent way to avoid misunderstandings. We consider that everything is a hypothesis and that we could be wrong.

Our Munich Office

Work above the
rooftops of Munich

Join forces with our designers, strategists, concepters, researchers, writers and project managers, who mastered the art of creating beautiful digital experiences. Above the city of Munich, our COBE Castle is the place where ideas and concepts are passionately crafted into unique brand-driven design. Sounds exciting? Then hit us up.

“I’m looking forward to meeting you!”

Merle

HR Manager

View of a bar table in the office lobby in front of a light-flooded window.

Our Hiring Process

From contact to contract: Here’s how things go down

01

First Contact

As soon as we get your application, we’ll be on it! Since we don’t use automatic replies, please give us a day or two to get back to you to discuss the upcoming steps.

02

Coffee Date

We want to see your true colors and show you an honest glimpse behind the curtain. Having a casual cup coffee or a beer with our HR representative is the right occasion for that.

03

The Interview

We’d love to learn more about your passion, goals and skills, and we’ll give you a deep dive into the COBE Culture, Holacracy, and OKRs, our processes and clients. We’ll evaluate your skill fit and are happy to be evaluated by you as well.

04

The Challenge

Now’s your time to shine! Show us your problem solving skills and your creativity by tackling our practical challenge. You can prepare for some days and then present your outcome in front of your future COBE colleagues.

05

Negotiations

You passed our tests, congrats! Now, things get serious. We’ll be absolutely transparent with you regarding our organisational compensation model and we’ll meet eye to eye. And if we’re both happy, let’s tie the knot!

Our Osijek Office

Work in the heart of
Osijek Software City

Founded in 2012, COBE delivers successful web and mobile applications for clients all around the world. With headquarters in Munich and an office in Osijek, our team consists of 70+ experts in development and design. Their satisfaction, personal and professional growth is our number one priority - two “Best Employer” awards, given in the annual survey by MojPosao, can support that.

Office space in Osijek, Kroatia.

“I’m looking forward to meeting you!"

Merle

HR Manager

Person painting an office mural.

Our Hiring Process

From contact to contract: Here’s how things go down

01

Contact

As soon as our inbox shows the incoming application, we’ll be on it! Since we have no automatic reply, please give us a day or two to get back to you. We’ll fill you up on the next steps asap.

02

Application Review

Once we get your application, our HR team will review it together with the team lead of the department you’re applying for. If you have the right skills, proper education, and/or relevant work experience, you’ll proceed to the next round of the selection process, which is getting the assignment. Congrats!

03

The Assignment

It’s time to get out the big guns! Meaning, you’ll get an assignment, that will challenge your skills, creativity, and approach to things. This is our way of testing if you have what it takes to join our team. Don’t worry, you will have enough time to solve the task, and we’ll be here for any questions if you have them.

04

Interview

We finally meet! Preferably in person, but if that’s not the case, then online - via Skype, Hangouts, Zoom - whatever you choose. You will sit down with our HR manager and your future team lead, get to know each other, talk benefits, paycheck, work hours – as transparent as possible. You’ll get a deep dive into our process, clients, and how we do things around here. We’ll evaluate your skill fit and are happy to be evaluated by you as well. This is also where we’ll discuss your assignment.

05

Job Offer

Congrats, you’re almost there. And by there, we mean at the COBE castle. Obviously, we want you on our team, so let’s talk details – your start date, paid time off, our working remotely policy, final salary. If we’re on the same page regarding everything, we’ll offer you a job, and boom – you’re hired! :)