Learn how jö Bonus rethinks the shopping experience.
Brand-Driven UX Design
Scoring points with our brand-driven design
Jö Bonus Club is deeply trusted by both their partners and their customers. Creating a unique design that appreciates the jö Bonus Club brand in all its facets is crucial. Therefore, we started the project with our UXi method, which helped us to identify jö Bonus Club’s core values: Emotional, Sympathetic, Relevant, Trusted, and Clear. Defining the brand character by these values helped us to understand that the UX/UI design needed to be shaped by both clarity and empathy.
To keep the user up-to-date about the latest deals, we had to provide lots and lots of information. To avoid cognitive overload, a logical information hierarchy and a careful guidance of the user is key. Another important goal of our concept was, for example, to create a sense of accomplishment for the user after collecting the Ö points to encourage using the app on a daily basis.
Our visual design was supposed to not only convey jö Bonus Club's brand values, but also to support the effective display of information. By adding more breathing space to the UI, we help the user to get a clearer overview of the included features and benefits, which makes the experience far more relaxing and satisfying.
Great design and flawless code? Sounds like a deal!
iOS / Android Development
Two of our senior platform leads for Android and iOS (one of them actually being our CTO), have worked on creating the smoothest running app leading to the perfect user experience.
For us, the most important task was to create a strong architecture that could hold everything down, including customized push notifications, in-app messages, and s seamless payment option by scanning only one barcode.
With these features, the worst part of shopping – the part when you’re at the cashier desk and there’s a long line of people waiting for you to pay – is now over. You can pay for everything by just scanning one code. You’re welcome.
The jö Bonus Club website is a major touchpoint of the brand. Hence, we need to ensure smooth interaction and efficient data processing, so we opted for a tech stack based on React. By changing the concept of the website, we offered users a whole new world of transparency, trust and reliability. We introduced personalised vouchers, donation options, partner leaflets, a help center, a blog. and many more trusted features for a better user experience.
Our best bargain:
The team’s holistic technical expertise.
Technical Product Ownership
We have been working on this amazing project for almost two years. During these two years, we have developed a great relationship with the client. While the project started with only one designer, we later took over the mobile and frontend development and the quality assurance. In the end, we are proud that we have been able to offer new benefits, implement new features on multiple platforms and even support large marketing campaigns.
Meet the product
Ready to make your next shopping trip extra exciting? We’ll take you there.